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GO News

July 23, 2004

Important Date Change - Join our Teleconference on
Promotions next Thursday
Our next teleconference is “How to Get More People to
Respond to Your Promotions.” In this session you will
learn how to become slightly famous, as this is the best
way to promote yourself and your business. We will look at
crafting your message, review various formats and discuss
the frequency needed to reach and deliver customers. We
will also cover common mistakes which cause prospects not
to respond. The session will be held at 1PM Eastern time on
Thursday, July 29. The session will be led by Mike Marchev
and John Kloster from GO. There is no charge, but you must
register at www.goexperience.com. If you are unable to
attend, the CD will be available for sale in the GO Books
and CDs section for $12.

Do a Friend a Favor
If you know of another group travel planner who would
benefit from GO membership, please let them know about us.
It will help the organization, and therefore you, to do so.
Why? Because the greater collective buying power we have,
the better deals we will be able to make with our vendors.
And because the best way to build membership is by your
recommendation.

GO Road Shows
We are planning two different traveling seminars for late
’04 – early ’05. These will involve a familiarization trip
combined with educational seminars and a mini-trade show.
These will be primarily for GO members, but available seats
will also be offered to prospective members at a higher
price. Watch for them!

This newsletter is a little shorter than most, because we
know this is a busy time for you. If you have any
suggestions for me on improving GO services, please drop me
an email at johnk@premiertourismmarketing.com. Thanks and
have a great day!