The long-term key to any successful group program is effictive pricing.Too low and you’ll lose your shirt, too high and you’ll be scrambling to fill the group.Author, and former tour industry executive John Kloster shares his unique insight into the pros and cons of Pricing Strategies and Negotiation Tactics.Topics covered include using creative itinerary planning to control costs, trip components and their affect on pricing, working with Tour Operators/Cruise Lines and Travel Agencies, what’s negotiable and what’s not, and the use of financial spreadsheets to cost and price out trips.
